Paradox

Our Eau de Parfum offers strong projection for the first 1–2 hours, sillage for 4–6 hours, and a skin scent that lingers for 5–10 hours. Performance varies based on skin type, weather, and application area. Apply to pulse points — wrists, neck, and behind ears — for best longevity.

All 7C fragrances are inspired-by versions, crafted to capture the essence of iconic scents at a fraction of the price. They are not affiliated with or produced by the original brands. We believe luxury scent should be accessible to everyone — not just those who can spend ₹20,000–₹30,000 on a bottle.

All our fragrances are Eau de Parfum (EDP) with 20–25% perfume oil concentration — the same level as most high-end designer fragrances. This makes them significantly stronger and longer-lasting than Eau de Toilette (EDT) and regular body sprays.

If you're trying a fragrance for the first time, the smaller size is perfect — it gives you enough sprays to experience the full scent journey before committing. The larger size offers the best value per ml and is ideal for a fragrance you already love or plan to wear daily. Most of our repeat customers go straight for the bigger bottle.

We offer a 7-day return policy on unopened products. Since fragrance is personal, we recommend starting with a smaller size to try before committing. If you receive a damaged or incorrect product, we'll replace it immediately — no questions asked.

Apply 2–3 sprays to pulse points — wrists, neck, and behind ears. Do not rub after spraying as this breaks down the fragrance molecules. For even longer wear, apply an unscented moisturiser to your skin first — fragrance lasts significantly longer on hydrated skin.